OUR STORY

About Us

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YourChoiz Electronics is not just a business — it’s a heartfelt journey of three brothers who turned their vision into one of Bangalore’s most trusted names in affordable home appliances.

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Founded in 2010 by Syed Salman, Syed Suhail, and Syed Saqlain, YourChoiz began with a simple but powerful mission: to make quality appliances accessible to every home, without compromising on service or trust.

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The inspiration came from their father, Syed Imtiyaz, a well-known name in the wholesale electronics industry through his business, Unique Electronics. His honesty, market reputation, and tireless work ethic deeply inspired the brothers. Each of them was working in different companies — Syed Salman at Aegis Limited, Syed Suhail at Crescent Company, and Syed Saqlain at Voltas Private Limited — when they decided to quit their jobs and start something of their own.

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That’s when the idea took shape:

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> “Let’s start our own business,” said Syed Salman.

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“Yes, but let’s deal directly with customers – B2C,” added Syed Suhail.

 

And the game-changer came from

Syed Saqlain: “We’ll take it online – start with OLX and Quikr!”

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From selling refurbished fridges and washing machines through free classifieds, they earned trust with transparent service, reliable products, and personal follow-ups. Word spread quickly. Their honest approach turned customers into loyal supporters, and step by step, YourChoiz became a household name.

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Today, we offer a wide range of appliances:

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Refrigerators (Single, Double, Side-by-side)

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Washing Machines (Top Load & Front Load)

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Microwaves, Dishwashers, LED TVs, Vacuum Cleaners, Cooktops, and more

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Available in Refurbished, Unboxed, and Brand New condition

Our key highlights:

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Over 10 lakh happy customers

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Free home delivery across Bangalore

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1-year warranty on motors and compressors

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Installation on the same day of delivery

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Easy buyback and exchange options

We understand the value of customer satisfaction. That's why every product goes through multiple quality checks, is cleaned thoroughly, and is delivered with care. Our technician and customer support teams are always ready to help — even long after the sale is done.

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In 2024, YourChoiz also forayed into real estate, offering only property sales (not rentals). Just like with electronics, we focus on trust, proper verification, and transparent processes to help families invest confidently in their future homes.

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Our business grew because we treated every customer like family. We believe in long-term relationships, not just one-time transactions. Whether it's your first fridge or a new home — YourChoiz is here to guide you at every step.

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YourChoiz Electronics — A story of belief, hard work, and commitment.
Har Ghar Ki Zaroorat, Hamare Saath.